Nyango Star: The Heavy Metal Inside Japan’s Chicano Subculture 1 day ago   07:22

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VICE News
Nyango Star is one of Japan’s most popular mascots, but you might know him best as a meme.

He’s an apple that’s been inhabited by the spirit of a dead cat, and he absolutely shreds on the drums. Very cute but also very metal.

Nyango Star is what’s known in Japan as a yuru-chara — which translates loosely to “chill mascot.”

Japanese yuru-chara can represent everything from police departments to restaurants to government initiatives.

Nyango Star represents Kuroishi City — a farming community in Japan’s northern prefecture of Aomori — where the population is declining and aging. But Kuroishi’s mayor is hoping Nyango Star’s viral success will help the shrinking town maintain economic viability.

VICE News went to Japan to meet with Nyango Star and his management team and get an inside look at yuru-chara culture in Japan.

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Comments 1522 Comments

MrXutech
cOME TO BRISBANE
Poopidy Scoop
The costume is made to control his power
Pep Ronzi
XD I remembered the video
Streaky
death grips should get rid of zach hill for this guy
YeetusFetusDeletus7
It’s not a costume, it’s a limiter
YeetusFetusDeletus7
ITS B A C K
Validate
Nyango is so tiny
Blue Bell
THIS IS SO PURE OH MY GOD
Stryker J
Finally, a headline worth listening to
Michael Carrillo
We need this in America
Herzen
I👏WANT👏THAT👏MERCH👏BUT👏IM👏BROKE👏
nick bergman
i find it fascinating how other parts of the world have different onomonopea. did i spell that closely enough? Lol
Cyperz
Nyango star is god
Invader Tak
Oh my gosh that's badass. :D
Big Foot
wheres the face reveal
Angelikus the Cruel
I want Nyango star plushies for my twins
Xin Quiote
When your friends are talking to yoh but you didn't understand a thing: 1:06
RonLarhz
I love how the drummer is the creator and direct profit. But also hope the locals get some.
Free Hugs
Soooo he's an apple...that's a dead catto...
That's adorable... owo
The Anti Spiral Guy
*FINALLY SOME ACTUAL NEWS*
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Inside Japan’s Chicano Subculture Nyango Star: The Heavy Metal 1 day ago   06:47

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When I heard Chicano culture had spread to Japan, I wanted to see it for myself. Who knew the culture I grew up with had a home so far from California? I met with stars Junichi Shimodaira, Mona “Sad Girl” and Night tha Funksta.

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