The Art and Science of Viral Storytelling | Jonathan An extra Eye, An extra Ear, 2 days ago   15:31

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TEDx Talks
The Art and Science of Viral storytelling
Viral content is the alpha predator on the internet.

It holds the power to make brands millions of dollars and individuals famous in an instant.
But what drives it?

What makes some stories spread while other sit idle? It’s more than dumb luck.

Award winning investigative journalist and Viral content researcher Jonathan Creek explores what has to happen in a human brain to trigger someone to click share.

And the steps you can take to make your stories more contagious. Jonathan Creek is an award winning Investigative Journalist who after fourteen years in Mainstream TV now works with ASX 200 companies and an army of self employed professionals and Small/ Medium sized businesses to help them tell their own, infectious stories. Viral videos have been an obsession of Jonathan’s since 2009, in particular the science that occurs in the human brain to make people click that share button. A human response that drives billions of views every single day.

It is the basis of an algorithmic formula he developed known the Virable formula. It measures the Spread factor in content, predicting how widely it will be shared. Initially used as a Market research tool for companies to measure whether their videos were any good before release. Recently Jonathan reversed engineered the Virable formula to provide content makers a clear path and guideline on the type of unique narratives and videos they need to make to create an impact online. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Comments 30 Comments

Gina Walters
Jonathan - your such an amazing public speaker. Captivating. Love this.
Luciérnaga Patagónica
that accent....
MM
Interesting video. Thanks, and good luck! :-)
Rini law of attraction
I wanna watch that video... Link please!
Math Hut
From Bangladesh
Gabriel Kellar
damn, TEDx Talks uploads 86 videos a day
steven mccloughan
An interesting take on engaging your audience i really enjoyed this thank you.
Valley Girl
so, in a nutshell... sharing is not caring. You learned that the viewer must care to share.
X here is Danny Black
Wow this is great!!!! I wish I could talk to people like that! Very professional
Mark Ensbey
FIRST FOR CREEKY
Tansel Ali
This is awesome! Thanks so much for your talk mate. Wishing you continued success.
Rockon Mountainz
I'm the third commenter:)
Karl Latham
First
Health 101
epic
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An extra Eye, An extra Ear, The Art and Science of Viral Storytelling | Jonathan 2 days ago   18:21

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Here, RJ 'Jo' delivers a talk about how he connects with people by developing an extra eye, an extra ear and an extra heart citing incidents from his life. His “Masala Dosa” story urges everyone to develope a new perpective to perceive failures, emphasizing on the influence of other people in your life, who play a crucial role in helping you overcome failures.

RJ Joseph Annamkutty Jose is a celebrity Radio Jockey working with Radio Mirchi, who is also an author, vlogger, and a social influencer. He has been actively lending his voice for many anti-drug and menstrual hygiene campaigns in Kerala.

At the young age of 27, he penned down his autobiography named “Buried Thoughts” which became an instant bestseller. His way of communicating with the crowd is through stories. Also known as RJ Jo, is a celebrity Radio Jockey working with Radio Mirchi, who is also an author, vlogger, and a social influencer. He has been actively lending his voice for numerous anti-drug and menstrual hygiene campaigns across the region and engages in prevalent, real time issues. 'I am the Change', his brutally honest vlog, catapulted him to overnight fame and there's been no looking back ever since. At the age of 27, he has already penned his autobiography, 'Buried Thoughts,' which is a bestseller. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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