The Art and Science of Viral Storytelling | Jonathan The magical science of storytelling | David 1 day ago   15:31

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TEDx Talks
The Art and Science of Viral storytelling
Viral content is the alpha predator on the internet.

It holds the power to make brands millions of dollars and individuals famous in an instant.
But what drives it?

What makes some stories spread while other sit idle? It’s more than dumb luck.

Award winning investigative journalist and Viral content researcher Jonathan Creek explores what has to happen in a human brain to trigger someone to click share.

And the steps you can take to make your stories more contagious. Jonathan Creek is an award winning Investigative Journalist who after fourteen years in Mainstream TV now works with ASX 200 companies and an army of self employed professionals and Small/ Medium sized businesses to help them tell their own, infectious stories. Viral videos have been an obsession of Jonathan’s since 2009, in particular the science that occurs in the human brain to make people click that share button. A human response that drives billions of views every single day.

It is the basis of an algorithmic formula he developed known the Virable formula. It measures the Spread factor in content, predicting how widely it will be shared. Initially used as a Market research tool for companies to measure whether their videos were any good before release. Recently Jonathan reversed engineered the Virable formula to provide content makers a clear path and guideline on the type of unique narratives and videos they need to make to create an impact online. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Comments 29 Comments

MM
Interesting video. Thanks, and good luck! :-)
Rini Sharma
I wanna watch that video... Link please!
Math Hut
From Bangladesh
Shaggus Raggus
damn, TEDx Talks uploads 86 videos a day
steven mccloughan
An interesting take on engaging your audience i really enjoyed this thank you.
Valley Girl
so, in a nutshell... sharing is not caring. You learned that the viewer must care to share.
X here is Danny Black
Wow this is great!!!! I wish I could talk to people like that! Very professional
Mark Ensbey
FIRST FOR CREEKY
Tansel Ali
This is awesome! Thanks so much for your talk mate. Wishing you continued success.
Rockon Mountainz
I'm the third commenter:)
Karl Latham
First
Health 101
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The magical science of storytelling | David The Art and Science of Viral Storytelling | Jonathan 1 day ago   16:45

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Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling and with the help of his own stories, induces in us the release of four neurotransmitters of his choice. Learn more in this 2nd TEDxStockholm talk of David's.

David JP Phillips is an international speaker, author and coach in Modern Presentation Skills. His training and material are based on neuroscience and biology which makes his deliveries very hands on, practical and motivational. He is best known for his seminar How To Avoid Death By PowerPoint, delivered at TEDxStockholm in 2015.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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