Why Apple Fails in India (& Why it Matters) How Microsoft Saved Apple (And 2 days ago   10:17

Share
PolyMatter
First 200 get 20% annual premium membership of Brilliant: https://brilliant.org/Polymatter

Patreon: https://patreon.com/polymatter
Twitter: https://twitter.com/polymatters
Pins & T-Shirts: https://standard.tv/collections/polymatter
Reddit: https://reddit.com/r/PolyMatter
Discord: https://discord.gg/polymatter

As Apple turns to rising prices to grow its revenue, emerging markets like India offer huge potential growth. But the iPhone is failing to capture it.

This includes a paid sponsored promotion which had no part in the writing, editing, or production of the rest of the video.

Music by Epidemic Sound: http://epidemicsound.com

Full list of sources: https://pastebin.com/3XJ1bbhq
Apple Park image from Apple: https://www.apple.com/retail/appleparkvisitorcenter/
MailFootballSoccer

Comments 8598 Comments

PolyMatter
If this stuff interests you, you should check out Lei’s video on the same topic https://ufl.ae/videow/Nd3EM45K0u4 and Rene’s (somewhat) related video: https://ufl.ae/videow/cH-TJTFBdeK
Anurag Chavan
India is a price sensitive country, every
Indian knows the difference between "need" and "want"
We don't waste our money but we save them for future that's why our economy is the fastest growing economy in the world

Apple should learn from the Walmart who has so many stores in India under the name "Best price supermarket"
Travis Shaw
I went from the s9 plus due to pie and I jumped on the xs max and I love it wouldn't touch another android due to pie it's a shit operating system
ArnoldGaming
First reason: IPhones are so overpriced
Second reason: There is higher demand for cheaper phones in India
Priyash Gawande
Apple fails because of
1. lack of after sale support
2. Tariffs

And here in India 9 out of 10 owns a smartphone (mostly Samsung's higher mid range) and have access to internet still android dominates
Lasika Sports
iPhone fail in India cause all Indian people are broke as fuck man!!
Oussama Ben Ouanes
Watching from iPhone 6
JOE
One word "I shit " 😂😂😂😂
David Dorante
They poor and no brand recognition
Tarang Patil
6:28
Not enough apple pie
Hail Satan
Half of India can’t even afford a piece of bread how will they be able to afford $1000 phone 😂
Dregs
Indians spend more on real important things instead of a $700-$1000 piece of shit whom battery will be intentionally reduce in power compared to phones they get the job done.


I put an android from china for $180 and it has all the features an iphone has for half the price and the OS might be slow, it gets the job done
Alex Bratu
this ma js talking like he is not having a soul. ffs
713cooldude
Proud to be an Indian..🇮🇳🇮🇳
Fyi I don't use apple because it's not user friendly.. at least for me...!!
So even if I have more than enough money to afford one ,I probably wouldn't..😅
Icy Raven
History of the iPhone and iPad
iPhone iPad
iPhone 2G iPad 2
iPhone 3G iPad 3rd Generation
iPhone 3GS iPad 4th Generation
iPhone 4 iPad mini
iPhone 4s iPad Air
iPhone 5 iPad mini 2
iPhone 5s iPad Air 2
iPhone 5c iPad mini 3
iPhone 6 iPad mini 4
iPhone 6 Plus iPad Pro 2015
iPhone 6s iPad Pro 2016
iPhone 6s Plus iPad 5th Generation
iPhone SE iPad Pro 2nd Generation 2017
iPhone 7 iPad 6th Generation
iPhone 7 Plus iPad Pro 3rd Generation
iPhone 8
iPhone 8 Plus
iPhone X
iPhone XS
iPhone XS Max
iPhone XR
Sahil Shetty
Two reasons: 1.overpriced, 2. Exclusivity
whocares420
Apple fails in India because of T-Series
TurquoiseBirbs
I went back to India and barely see a person with an iPhone. Except for my grandpa. He has an X.
Walking round with my 6s + ppl be like.
“Ha noob, I have he s9”
Me:
*Screw Android man...*


Note: ppl buy phones mainly for its camera
TheReal Doge
Quite a few racist comments
Lets talk
I recently bought a samsung galaxy A 30, do you know why? Because it is cheap and gets the job done. I should point out that I didn't buy an iphone X not because I can't afford it, but because it is unreasonably overpriced. I refuse to throw away my hard earned money just for the sake of showing other people that apple logo. Most Indians look for value for money, which is a sound logic. Apple can never succeed in India if it offers overpriced phones with average / below average specifications.
Add Reply

How Microsoft Saved Apple (And Why Apple Fails in India (& Why it Matters) 2 days ago   09:19

Share
Try Dashlane here: https://www.dashlane.com/businesscasual

(Plus, you can use businesscasual as a promo code too!)

Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual

Join me at BC's subreddit and on social media:

Reddit: https://reddit.com/r/businesscasual
Facebook: https://www.facebook.com/business.casual.yt
Twitter: https://twitter.com/BusinessCasual0

50th video of the Behind the Business Series.

Today Apple is the most profitable company in the world and it very recently became the first trillion-dollar publicly-traded company in America. And yet just two decades ago Apple was on the verge of bankruptcy; surprisingly, it wasn't Steve Jobs that saved them, but their biggest rival at the time: Microsoft.

Throughout the 1990s Microsoft was expanding aggressively, achieving a staggering 90% market share in the personal computer market. Apple, meanwhile, was in rapid decline: developers were making fewer and fewer applications for the Macintosh, while Apple's license for Microsoft Office was expiring. Things were looking grim, until at Apple's yearly conference, Steve Jobs made a very surprising announcement.

Steve Jobs announced Microsoft would be one of Apple's key strategic partners. Microsoft would invest $150 million into Apple in exchange for non-voting shares and in exchange would license Microsoft Office to Apple for another 5 years.

The audience reaction was mixed, but ultimately this proved to be the saving grace for Apple. Without this capital infusion from Microsoft, Apple would've gone bankrupt in less than 90 days. So why did Bill Gates do it? Why did he save Apple?

In truth, he wasn't doing it out of the kindness of his heart. Instead, he noticed the looming threat of anti-trust regulations. He knew the Department of Justice was getting ready to break up Microsoft on monopoly grounds, so he did his best to prop-up his competition. Essentially, he saved Apple to save Microsoft.

When the anti-trust threat had been resolved in 2001, Bill Gates sold his stake in Apple and moved on. Of course, as we now know today, Apple eclipsed Microsoft (and every other tech company) and Bill Gates' original $150 million stake would've been worth over $50 billion today. He missed out on quite some gains!

Under the kind patronage of Nagabhushanam Peddi, Dan Supernault, Samuel Patterson, James Gallagher & Brett Gmoser.

Related Videos