What makes a truly great Why danger symbols can’t last 1 day ago   04:45

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Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902

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About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either.

But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above.


Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app.

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Comments 1262 Comments

NotNo1
Vox promotes nazism
Vít Hrbáček
Great video!
Pedro Pascoa
she was paid 35 dollars in 1973 without the inflation it was worth what 207 dollars are today, so not bad for what was a design they thought was something to throw in the garbage in the first place.. I don't know how big was nike exactly back then, but nonetheless this is one of the best logos ever made in my opinion.
Chocolate Cake123
I thought it said Mike on the thumbnail
Jorge Jobs
Lol I thought the logo in the beginning said mike.
SimonBD
ITS NIKE NOT NIKEY!!!!!!!!!!!
dtsm
vox must have some weird fetish for Nazis
Max Hamilton
2019 anyone?
LinkanMIne
PEWDIPIE I
DrLuquid
Just do it 🏑.

yeah I used a stick as a nike sign.
Will McDaniel
So are yall just listening to 99 percent invisible for story ideas now
Marcellinus Sung
Slavs will dislike the video
GamingKing2436
Mike.
Dre Presswood
Is he tryna say Nike doesn’t look cool cuz regardless of influence the swoosh just looks cool
Daniel Robles
Wow, 35 bucks for the Nike's logo
Irvin Medrano
$35 in 1973 is about $209 in todays money. That last statement rubbed me wrong because regardless of whether a logo is good or not from the beginning, that comment perpetuates this notion that graphic design should be underpaid.
Johannes Fg
“This guy is Michael Beyrut - Im Michael Beirut” 😂
ThaNinjaGamer
It's not NikeE it's nike just like you dont say BikeE for bike
Matthew Baquero
I think if a kid can draw it, it's a good logo because it's easy to remember.
Green Bill
Wow I got a “how to design your logo add” on a logo video.
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Why danger symbols can’t last What makes a truly great 1 day ago   07:04

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How to design fear, explained with 99% Invisible. Check them out here: http://99pi.org

Correction: The correct spelling of “warning” in Persian is هشدار.

Watch the previous episode from this series: http://bit.ly/2DDIQAL

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Chances are you wouldn’t be able to recognize a biohazard even if you were looking right at one. But the biohazard symbol? It’s pretty easy to spot. Most warning icons rely on previously established objects or symbols: a general caution might use an exclamation point, and a fire warning might use an illustration of a flame. But the biohazard symbol references an idea that is much harder to picture — and in the 50 years since its invention, it has become one of the most recognizable icons on the planet. But can the meaning of a symbol like this last an eternity? A special Department of Energy project is trying to figure that out.

Read more: https://goo.gl/U82Ehn

This video was made in partnership with 99% Invisible, a podcast about all the thought that goes into the things we don’t think about, hosted by Roman Mars. You can find full episodes at http://99pi.org

Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com

Check out our full video catalog: http://goo.gl/IZONyE
Follow Vox on Twitter: http://goo.gl/XFrZ5H
Or on Facebook: http://goo.gl/U2g06o

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