The Skill of Humor | Andrew Tarvin The four-letter code to selling anything 1 day ago   19:17

TEDx Talks
Humor is something that transcends most barriers. It is a common unification; a concept understood by all. Despite this, there exists a large portion of the population that does not think they can utilize humor. Andrew Tarvin will show you that everyone can use humor.

Andrew Tarvin is the world’s first Humor Engineer teaching people how to get better results while having more fun. He has worked with thousands of people at 200+ organizations, including P&G, GE, and Microsoft. Combining his background as a project manager at Procter & Gamble with his experience as an international comedian, Andrew’s program are engaging, entertaining, and most important, effective. He is a best-selling author, has been featured in The Wall Street Journal, Forbes, and TEDx, and has delivered programs in 50 states, 18 countries, and 3 continents. He loves the color orange and is obsessed with chocolate.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Comments 2292 Comments

I love that autism based humor is catching on
you like a coked out / malnourished quentin tarantino
Sandy H
Hey girl,
Is your dad a terrorist? Cause you're the bomb.
what an entertaining, funny, educational and motivational talk - thank you :)
KAREN Bouachour
Smile and the whole world smiles with you. Andrew is brilliant and funny. not a nerd to me at all.
Kolin Rottweiler
Lost me at "Aids in learning" I do NOT want Aid's therefore, I am out... Thank you.
Tere Chen
love the chemical rap... XD
Martin Jansen
Skill of humor is the truth and a coping mechanism to survive.
Political Junkie
We would do well to personalize our messages like your grandmother does and like we do with traditional letters. It helps us remember that we are communicating with people.
Tanishq Mathur
producers: how much nerd do you want?
justin timberlake eyes: yes
producers: wtf?
cool speech bro
Bob Morane
11:58 shout out to the one guy who clapped
jack bravura
Wow handsome!!!!
Contessa Christabella
Tell it to General Motors, their management is comprised of social misfit's with major mental flaws of the personal kind. Employees don't get paid enough for all the ongoing daily abuse they suffer from these seriously disturbed individuals who enjoy inflicting harm to others. Despite all the karma that has impacted them individually, they still haven't learned & never will, even now. They hate happy fun loving movtivated outgoing creative individuals in their workplace. They're job is to force you to quit, or fire you by any means necessary, because happiness is frowned upon & your dead to them.
Attor Safar
This is a good one
Sherlock Holmes
I understood all the jokes, but I only *kinda* smiled like three times. The audience honestly just laughs at anything.

Guy: *sneezes*
Audience: *oMg LoL*
moha d
Kevin Richardson of the Backstreet Boys! or someone else
Well played.
Brad Johnson
A lot of comedy is in the ...timing. This guy is good and informative.
Antonio Perez
Sir, Mint Chocolate Chip is my favorite flavor, how dare you?
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The four-letter code to selling anything The Skill of Humor | Andrew Tarvin 1 day ago   21:10

Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR's afternoon show “Here and Now," appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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